USM Speaker Launch for Symbol Audio
Symbol Audio launched their USM Speakers - precision-built to fit the most common USM modules - during New York Design Week. I designed all promotional and communication material for events, outreach, and sales.
SCOPE
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Brochure
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Fact sheet
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Instruction manuals
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Line sheets
Instagram Highlight covers
Olive green is used for product highlights, as a neutral brand color that stands out in both dark and light modes.
Brochure
The die-cut design and yellow color echo the Speakers. The brochure explains the concept of the Speakers and how the three sizes fit into USM structures, allowing for endless customization. Over 1000 were distributed during New York and London Design Week events.
Designed with Kristina Bartosova's lead.
Fact sheet
The letter-sized fact sheet is a digital file shared with product dealers to explain the product and answer FAQs.
Instruction manual
The half-letter-size bi-fold explains how to install and configure the speaker kit. I designed the layout and illustrations.
Line sheet
The letter-sized line sheets list product specifications. Keeping the document in grayscale allows it to easily be printed out by clients.
Illustration
My illustration breaking down the Speaker's use - how easily it fits into USM modules - was used by USM and Hypebeast to promote their London Design Festival event, which featured Symbol's speakers. The illustration appeared on the London Design Festival website, on invitations, and banners at the pop up.
