Stephani Home & Decoration
2021, WARSAW, POLAND
I joined Stephani in its early days and shaped the brand. Through strategic workshops, I established the brand’s identity (except the pre-existing logo), tone, and direction. Using this guide, I oversaw the development of the online store, directed the brand’s first photoshoots, and advised the design of the physical store.
PL
Żywe kolory, współczesny styl, ciepłe piękno.
Codzienne życie staje się sztuką w Stephani Home & Decoration.
EN
Rich craftsmanship, contemporary ease, vibrant warmth.
Stephani Home & Decoration celebrates the art of everyday living.
Lived-in warmth
Modernity and craft
Vibrant tactility
The menu is tailored to the products. Here, the tablecloth menu separates styles (ex. haftowane / embroidered) into sizes (ex. bieżniki / runners) and seasonal collections (ex. całoroczne / year round).
The product card provides parameters and instructions on how to care for various textiles. It also makes it easy to pair products, showing napkins, pillows, and runners from the same colorway.
The store represents Stephani's core ideas: tactility, warmth, vibrance, and a rich sensory experience.
