Visual identity
Hamrah's visual system is based on symmetrical Persian gardens that symbolize utopia and Persian motifs of nuts and leaves. The earthy colors are grounding and familiar.
Some photos were bitmapped to protect the identity of Hamrah's members, especially minors. Other photos already hide faces, for example, behind the participants' protest signs.
Primary palette
Secondary palette
Typography
The website's function
The website addresses four users:
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members of the club share their stories through the Oral History Project;
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refugees and migrants learn about the organization and can find mental health resources;
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locals are informed about resettlement and how to create a space similar to Hamrah;
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sponsors learn about the organization’s work and the founder’s philosophy.
The Farsi version is in progress.
Hamrah Arts Club
CLIENT
Born as a response to the relocation of Afghan citizens to the US, Hamrah Arts Club supports immigrant and refugee youth by creating a space for community, creativity, and mentorship. Hamrah needed a website as a point of reference to represent their work and history to sponsors, prospective members, and fellow artists/educators.
SCOPE
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Brand identity (excl. logo)
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Responsive website