Brand direction for Stephani Home & Decoration
2021, WARSAW, POLAND
I joined Stephani in its early days and shaped the brand. Through strategic workshops, I established the brand’s visual identity (except the pre-existing logo), tone, and mission, and I guided its presence across touchpoints from social media to the physical store.
Deliverables
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Brand guideline
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E-commerce website
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Promotional and product photography
Brand identity and art direction
Online store
The menu is tailored to the products.
Here, the tablecloth menu separates styles (ex. haftowane / embroidered) into sizes (ex. bieżniki / runners) and seasonal collections (ex. całoroczne / year round)
The blog section features home decoration tips and inspirations.
The tiled images showcase product categories.
The product card explains how to care for different textiles. It also makes it easy to pair products - above, the tablecloth page also shows napkins, pillows, and runners from the same colorway.
