PL
Żywe kolory, współczesny styl, ciepłe piękno.
Codzienne życie staje się sztuką w Stephani Home & Decoration.
EN
Rich craftsmanship, contemporary ease, vibrant warmth.
Stephani Home & Decoration celebrates the art of everyday living.
Lived-in warmth
Modernity and craft
Vibrant tactility
E-commerce website
I directed the development of the site with a designer and developer. I organized products and content, planned the functionalities and design of each page, directed the visual direction of the site, and ensured an elevated client experience.
The dropdown menu is tailored to the products. Here, the tablecloth menu separates styles (ex. haftowane / embroidered) into sizes (ex. bieżniki / runners) and seasonal collections (ex. całoroczne / year round).
The blog section on the home page includes articles with tips and inspirations for home decoration, as well as deep dives into Stephani's products.
The product page - I organized Stephani's products into an e-commerce inventory, breaking down their variants and configurations. The page for a tablecloth shows different sizes and colors of the base product, and products from the same collection (such as runners and napkins) are shown below. The page also provides parameters and instructions on how to care for the product.
The store
I worked with the founder to direct the design of the physical store, focusing on Stephani's core: tactility, warmth, vibrance, and a rich sensory experience. Located in Norblin Factory, an industrial space turned into a hip shopping and restaurant hub in the heart of Warsaw, the store blends utility with ritual, home-making, and exhibition.
Print collateral
I designed collateral for the store's: product card for artisanal ceramics, and Black Friday poster.
Stephani Home & Decoration
Client
2020-2021, Warsaw, Poland
I joined Stephani in its early days to shape the brand. Through strategic workshops, I established the brand’s identity (except the pre-existing logo), tone, and direction. I led the development of the online store, including design and functionality, writing our first copy, and directing the brand’s first photoshoots for web and promotion. Additionally, I designed print collateral and advised on the design of the physical store.