Stephani Home & Decoration
2021, WARSAW, POLAND
I joined Stephani in its early days to shape the brand. Through strategic workshops, I established the brand’s identity (except the pre-existing logo), tone, and direction. I led the development of the online store, including design and functionality, writing our first copy, and directing the brand’s first photoshoots for web and promotion. Additionally, I designed print collateral, such as product cards or invitations, and advised on the design of the physical store.
PL
Żywe kolory, współczesny styl, ciepłe piękno.
Codzienne życie staje się sztuką w Stephani Home & Decoration.
EN
Rich craftsmanship, contemporary ease, vibrant warmth.
Stephani Home & Decoration celebrates the art of everyday living.
Lived-in warmth
Modernity and craft
Vibrant tactility
Print collateral
Product card for artisanal ceramics / Black Friday poster
Online store
The menu is tailored to the products. Here, the tablecloth menu separates styles (ex. haftowane / embroidered) into sizes (ex. bieżniki / runners) and seasonal collections (ex. całoroczne / year round).
The product card provides parameters and instructions on how to care for various textiles. It also makes it easy to pair products, showing napkins, pillows, and runners from the same colorway.
The store
The store represents Stephani's core ideas: tactility, warmth, vibrance, and a rich sensory experience. Located in Norblin Factory, an industrial space turned into a hip shopping and restaurant hub in the heart of Warsaw, the store blends utility with ritual, home-making and exhibition.
